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Shopify Plus · Headless

Hydrogen replatform for a DTC beverage brand

Legacy theme couldn't handle campaign traffic. Rebuilt the storefront on Hydrogen with a custom subscription layer and edge caching.

Client: Confidential DTC brandYear: 2025Shopify PlusHydrogenCRO
2.1s→0.6s
LCP
+34%
Conversion rate

The challenge

Replace this with the real story. A good case study opens with the business problem in the client's words, not the technical symptom. What was costing them money, and what had they already tried?

What I built

Describe the architecture decisions and why each one was made. Screenshots go here.

  • The storefront was rebuilt on Hydrogen with server-side rendering at the edge
  • A custom subscription layer replaced the app-based flow
  • Product and collection data is cached per region

The result

Close with the numbers in the frontmatter above, plus what happened after launch. The strongest ending is the relationship continuing, not the project finishing.